{"id":154803,"date":"2026-07-01T10:01:51","date_gmt":"2026-07-01T08:01:51","guid":{"rendered":"https:\/\/www.aivp.org\/?p=154803"},"modified":"2026-07-01T10:28:01","modified_gmt":"2026-07-01T08:28:01","slug":"diversifying-port-center-funding-a-closer-look-at-sponsorship","status":"publish","type":"post","link":"https:\/\/www.aivp.org\/en\/newsroom\/diversifying-port-center-funding-a-closer-look-at-sponsorship\/","title":{"rendered":"Diversifying Port Center funding: a closer look at sponsorship"},"content":{"rendered":"\n<p class=\"has--font-size\">On Tuesday 23 June, around thirty members of the Port Center working group met online for their first virtual meeting of the year. Since 2025, the Port Center Network has adopted a new working rhythm: two videoconference sessions and one in-person meeting, hosted by one of the network&#8217;s members. Following the Port Center Meeting held in Le Havre last March, this webinar was devoted to sponsorship strategies and private partnerships. It unfolded in several key moments:<\/p>\n\n\n\n<p class=\"has--font-size\">March, this webinar was devoted to sponsorship strategies and private partnerships. It unfolded in several key moments:<\/p>\n\n\n\n<p class=\"has--font-size\">\u2022 A survey of the participating structures, aimed at gauging their current level of engagement with private partners and assessing their capacity to develop a sponsorship strategy;<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading154803_6f873a-25, .wp-block-kadence-advancedheading.kt-adv-heading154803_6f873a-25[data-kb-block=\"kb-adv-heading154803_6f873a-25\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading154803_6f873a-25 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading154803_6f873a-25[data-kb-block=\"kb-adv-heading154803_6f873a-25\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading154803_6f873a-25 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading154803_6f873a-25[data-kb-block=\"kb-adv-heading154803_6f873a-25\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading154803_6f873a-25 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading154803_6f873a-25\"><br>\u2022 A presentation by <a href=\"https:\/\/www.linkedin.com\/in\/annickpeeters\/\" type=\"link\" id=\"https:\/\/www.linkedin.com\/in\/annickpeeters\/\">Annick Peeters<\/a>, director of the future Belgian Port Center <em>Havenwereld<\/em>, on the sponsorship strategy implemented within her organisation: combining one-off partners and multi-year sponsors, this model has achieved an annual sponsorship target of \u20ac500,000, around 20% of the operating budget, with a new ambition now set at \u20ac600,000;<\/p>\n\n\n\n<p class=\"has--font-size\"><br>\u2022 A discussion session during which around ten Port Centers shared their experiences, progress, and questions on the topic.<\/p>\n\n\n\n<p class=\"has--font-size\">The exchanges highlighted a shared ambition: while sponsorship does not yet represent a significant source of revenue for most structures, the majority say they are ready to embark on a strategic development process in this area.<\/p>\n\n\n\n<p class=\"has--font-size\"><br>\ud83d\udccd Next In-person meeting: Antwerp (Belgium), 17-18 March.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On Tuesday 23 June, around thirty members of the Port Center working group met online [&hellip;]<\/p>\n","protected":false},"author":365,"featured_media":154776,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4846],"tags":[192,4849,4850,2239],"goal":[2122],"class_list":["post-154803","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-en","tag-antwerp","tag-anvers-en","tag-belgique-en","tag-belgium","goal-culture-and-identity"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - 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