{"id":33733,"date":"2020-05-08T10:51:14","date_gmt":"2020-05-08T08:51:14","guid":{"rendered":"https:\/\/www.aivp.org\/?post_type=cas-etude&#038;p=33733"},"modified":"2021-01-21T10:52:50","modified_gmt":"2021-01-21T09:52:50","slug":"dublin-irlanda","status":"publish","type":"cas-etude","link":"https:\/\/www.aivp.org\/es\/estudios-de-casos\/dublin-irlanda\/","title":{"rendered":"Dubl\u00edn (Irlanda)"},"content":{"rendered":"\n<p>El puerto de Dubl\u00edn se ubica en el centro de la ciudad y est\u00e1 en contacto estrecho con el nuevo distrito inteligente Smart Docklands. En 2013 se puso en marcha una nueva estrategia de medios sociales con fin de llegar a una mayor integraci\u00f3n entre el puerto y la ciudad y de educar a los ciudadanos con respecto a la importancia de la Compa\u00f1\u00eda portuaria de Dubl\u00edn (DPC). Hoy en d\u00eda, la DPC cuenta con dos sitios web activos (<a rel=\"noreferrer noopener\" href=\"https:\/\/www.dublinport.ie\/\" target=\"_blank\">Dublin Port Company<\/a>, <a rel=\"noreferrer noopener\" href=\"https:\/\/dublinportarchive.com\/\" target=\"_blank\">Dublin Port Archive<\/a>) y tiene actividad en cinco plataformas de medios sociales (<a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/DublinPortCompany\/\" target=\"_blank\">Facebook<\/a>, <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/DublinPortCo\" target=\"_blank\">Twitter<\/a>, <a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/dublinportco\/?hl=en\" target=\"_blank\">Instagram<\/a>, <a rel=\"noreferrer noopener\" href=\"https:\/\/www.youtube.com\/user\/dublinportco\" target=\"_blank\">YouTube <\/a>et <a rel=\"noreferrer noopener\" href=\"https:\/\/www.linkedin.com\/in\/dublin-port-company-808a22178\/\" target=\"_blank\">LinkedIn<\/a>), cuya cantidad combinada de seguidores supera los 37 000. Su Plan de trabajo en medios digitales alterna la planificaci\u00f3n anual y mensual de contenidos, con un seguimiento social diario y la participaci\u00f3n de la comunidad. El puerto de Dubl\u00edn crea v\u00ednculos entre el puerto y la ciudad a trav\u00e9s del uso de etiquetas y hashtags, por ejemplo, con el intercambio de fotograf\u00edas hist\u00f3ricas. En otras ocasiones ha organizado concursos fotogr\u00e1ficos que han logrado una enorme participaci\u00f3n, con 1500 registros y 306 mil visitas que culminaron en una exposici\u00f3n fotogr\u00e1fica abierta al p\u00fablico. Al mismo tiempo, la DPC adopt\u00f3 adem\u00e1s la producci\u00f3n de contenidos en video, combinando las categor\u00edas profesional y aficionada. En la primera, invirti\u00f3 150 mil euros a lo largo de tres a\u00f1os, logrando contenido original de alta calidad, mientras lanzaba adem\u00e1s un grupo de WhatsApp para recibir e intercambiar videos del personal que muestran la cotidianeidad \u00abreal\u00bb del puerto. Estos canales de medios han constituido un acertado espacio para el debate, cuyos resultados medidos en estudios son tangibles.<\/p>\n\n\n<div class=\"row lien-article\">\n    <div class=\"col-12\">\n        \n                    <div class=\"position-relative anime-in-view link-container\">\n\n                            <a href=\"https:\/\/66ac397d-12db-434e-bc80-8e2a03c755f7.filesusr.com\/ugd\/1032fc_a8ce7b683fe4458b83453bfdb2d58d3f.pdf\" target=\"_blank\">+ info.<\/a>\n\n                            <img decoding=\"async\" class=\"position-absolute image-de-fond\" src=\"https:\/\/www.aivp.org\/wp-content\/themes\/lmc-aivp\/img\/link.svg\">\n\n                    <\/div>\n                                        \n                    <\/div>\n\n    \n\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>El puerto de Dubl\u00edn se ubica en el centro de la ciudad y est\u00e1 en [&hellip;]<\/p>\n","protected":false},"featured_media":33723,"template":"","class_list":["post-33733","cas-etude","type-cas-etude","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - 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