{"id":154805,"date":"2026-07-01T10:07:59","date_gmt":"2026-07-01T08:07:59","guid":{"rendered":"https:\/\/www.aivp.org\/?p=154805"},"modified":"2026-07-01T10:28:43","modified_gmt":"2026-07-01T08:28:43","slug":"financiar-los-port-centers-de-otra-manera-el-rol-del-patrocinio","status":"publish","type":"post","link":"https:\/\/www.aivp.org\/es\/newsroom\/financiar-los-port-centers-de-otra-manera-el-rol-del-patrocinio\/","title":{"rendered":"Financiar los Port Centers de otra manera: el rol del patrocinio"},"content":{"rendered":"\n<p class=\"has--font-size\">El martes 23 de junio, una treintena de miembros del grupo de trabajo Port Center se reunieron en l\u00ednea para su primera reuni\u00f3n virtual del a\u00f1o. Desde 2025, la red Port Center Network ha adoptado un nuevo ritmo de trabajo: dos sesiones en l\u00ednea y un encuentro presencial, acogido por uno de los miembros de la red. En continuidad con la reuni\u00f3n del Port Center celebrada en Le Havre el pasado mes de marzo, este webinario estuvo dedicado a las estrategias de patrocinio y a las colaboraciones con el sector privado. La sesi\u00f3n se estructur\u00f3 con varios momentos clave:<\/p>\n\n\n\n<p class=\"has--font-size\">\u2022\tUna encuesta dirigida a las estructuras presentes, con el fin de medir su nivel de compromiso actual con socios privados y evaluar su capacidad para desarrollar una estrategia de patrocinio;<\/p>\n\n\n\n<p class=\"has--font-size\">\u2022\tUna presentaci\u00f3n de<a href=\"https:\/\/www.linkedin.com\/in\/annickpeeters\/\" type=\"link\" id=\"https:\/\/www.linkedin.com\/in\/annickpeeters\/\"> Annick Peeters<\/a>, directora del futuro Port Center belga Havenwereld, sobre la estrategia de patrocinio implementada en su estructura: entre socios puntuales y patrocinadores plurianuales, este modelo ha permitido alcanzar un objetivo de 500.000 euros de patrocinio anual, es decir, alrededor del 20 % del presupuesto de funcionamiento, con una nueva ambici\u00f3n fijada ahora en 600.000 euros;<\/p>\n\n\n\n<p class=\"has--font-size\">\u2022\tUn espacio de intercambio durante el cual una decena de Port Centers compartieron sus experiencias, avances e interrogantes sobre el tema.<\/p>\n\n\n\n<p class=\"has--font-size\">Los intercambios pusieron de relieve una ambici\u00f3n com\u00fan: aunque el patrocinio todav\u00eda no constituye una fuente significativa de ingresos para la mayor\u00eda de las organizaciones, la mayor\u00eda afirma estar dispuesta a emprender una estrategia de desarrollo en este \u00e1mbito.<\/p>\n\n\n\n<p class=\"has--font-size\">\ud83d\udccd Pr\u00f3xima presencial cita: Amberes (Belgica), los d\u00edas 17 y 18 de marzo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El martes 23 de junio, una treintena de miembros del grupo de trabajo Port Center [&hellip;]<\/p>\n","protected":false},"author":365,"featured_media":154777,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4856],"tags":[251,4859,384,4860],"goal":[2132],"class_list":["post-154805","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-es","tag-amberes","tag-anvers-es","tag-belgica","tag-belgique-es","goal-cultura-e-identidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - 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