The Port of Fremantle created a promenade along the edge of Rous Head Industrial Park. The Rous Head Ocean Walk was designed with the landscape architects Blackwell & Associates and Turner Design. Re-used containers have been converted into shelters and viewpoints, equipped with drinking fountains, and lit using renewable energy. Interpretive stories are etched directly onto the surface of the containers.
The spaces around the containers also contain information boards for the nearby nature reserve.
In 2016, the project won a Design Institute of Australia award in the visual communication category.
As early as 2012, the Port worked with Blackwell & Associates PTY Ltd to produce the Fremantle Ports Landscape Style Guide, aimed at revamping the port’s image and establishing a visual identity for the port as a whole, with colours, materials, furniture, vegetation, signage, and street art, to ensure a consistent overall style.